Nintendo Wii U Needs Better Games and Not Price Cut: Iwata

February 1, 2013, By Sanjeev Ramachandran

If you are waiting to buy the Wii U after Nintendo slashes down the price, then you might have to wait for a long time. There won’t reportedly be a price cut, as the Nintendo chief Satoru Iwata feels that the Wii U’s woes won’t be solved by slashing its price.

He admitted that the console couldn’t bring up much with regards to sales last year, and said that bringing the price down of the $299 basic set or the $349 deluxe set wouldn’t have any major effect for the company. The chief says that they are already offering the console for a good enough price.

The company had announced their earnings for the nine-month period that ended on December 31st. Nintendo could bag some profit but the revenue stood at 2.4 percent less than the year before.


The Wii U got around 3 million unit sales, although the company had hoped for more. The console was expected to boost up Nintendo’s revenues significantly after launch.

According to Iwata, the Wii U  needs more and better games if it is to attract more customers, and so far that is a problem yet to be solved. “I feel a deep sense of responsibility for not being able to produce results for our year-end business,” the chief said.

Nintendo’s console woes were always in the news. During the time Wii emerged, the demand for the console was really high.

At the same point in its lifecycle, only 3.2 million units were up for sale, but that number could have significantly risen if the company was able to keep up with the growing demand. After the Wii launched, there were times when consumers had to wait for a long time before they could find the console on shelves.

But with the Wii U, availability is of no issue. It’s the demand that has fallen; especially in the US where very few gamers are after the console.

Nintendo faced a similar crisis in 2011 with the 3DS, but they solved it with a price cut, ensuring a rise in demand and boost in sales. But the company is not willing to do the same for the WiiU.

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