Samsung and Apple Set to Continue Top Run in 2013; Large-Screen Phones Garnering More Consumer Interest

January 17, 2013, By Sanjeev Ramachandran

It’s no new fact that Samsung has grabbed the top spot among smartphones, and it’s been more than a year since it has stayed there with its top-notch devices. 451 Research’s ChangeWave service had conducted a survey and their report shows that Samsung is reigning in all glory in the North American smartphone market.

The start of the New Year has given the Korean electronics giant a big thrust to move forward and this explosive wave of momentum is helping the company climb the graphs.

Even though the company’s flagship Galaxy S III has been around for some months now, the sales haven’t dimmed in the slightest.


According to Paul Carton of 451 Research’s ChangeWave service, consumers are flocking towards the Samsung Galaxy Note II. The large screen and the attractive features are a lure for the masses and the start of 2013 is seeing a lot of demand for super-sized smartphones.

As many as 4,061 North American respondents were surveyed in December and while they looked at the nature of smartphones, the survey also included mobile operating systems. Interestingly, it was Windows Phone OS that bagged the highest customer satisfaction levels than Android.

Windows Phone 8 is gaining the appreciation of customers, and the strong user satisfaction is a good sign for the OS. This ought to prove vital for the slew of Windows Phones waiting to hit the markets this year.

ChangeWave’s smartphone survey conducted a year back had predicted that Samsung and Apple would rise above their rivals and emerge as the top among smartphone contenders in 2012. Not only did the prediction turn out to be true, the companies are en route to continuing the trend in 2013 as well.

The iPhone 5 has done well since its launch, showing a solid rise in their market share. Consumers are showing a keen interest towards large-screen phones, so it is safe to assume that in 2013, those phones with big screens and smart features would do well in the markets.

Samsung seems to have adapted perfectly well with the growing consumer’s demand, ousting large screen phones. Does that mean Apple would suffer in the long run, if it stays put with its traditional design aesthetics?

Paul Carton doesn’t think so. “With this level of consumer interest, Apple is perfectly capable of producing a large-screen smart phone that’s virtually a tiny tablet – they could call it an ‘iTab’ – and have it on the shelves for the next Holiday season,” he said.

An iTab would certainly invoke new buzz in the smartphone world. And Apple is perfectly capable of tweaking their brains for something competitive.

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