Apple’s Future Not Resting on Cheaper Smartphones: Phil Schiller

January 11, 2013, By Sanjeev Ramachandran

For quite a few days now, we have been hearing rumors about Apple ousting a cheaper version of the iPhone. The talk was that Apple would launch cheaper smartphones that could compete with the horde of low-end Android phones.

China and India were the proposed markets where Apple was rumored to hit with their low-end versions. But all those talk and rumors have been laid to rest with Apple coming to the front and announcing its intentions.

Apple’s Senior Vice President of Marketing, Phil Schiller, during an interview with the Shanghai Daily, talked about the company’s interests. Asked whether the company is planning a cheaper smartphone, Schiller responded by giving a quick history of the mobile market in China.


He explained that non-smartphones quickly rose to fame within China, which were later followed by cheaper smartphones. But be that may be, the Senior Vice President said that whatever the market situation of China is, the company has no plans on molding a future with cheaper smartphones.

Schiller went on to add figures, citing that even though the market share of Apple in China is only 20 percent, the company earns 75 percent of the profits from the market. Glad that Phil Schiller could straighten things out, but there’s always a chance that a cheaper iPhone might make its way into the market.

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