Samsung and Apple to Dominate Holiday Sales: IDC

December 11, 2012, By Sanjeev Ramachandran

The battle of the giants continues, with Apple and Samsung continuing their run at the top spots in the market. Both the companies emerged the winners in the quarterly Worldwide Connected Smart Device report that the IDC had released yesterday.

According to the report, the total shipments of PCs, tablets and smartphones rose up to 27.1 percent year over year in the third quarter of this year. That gives a figure of 303.6 million devices worth $140.4 billion.

But this healthy growth has been attributed mainly to the share of Samsung’s and Apple’s tablets and smartphones. This rise in graph is expected for the fourth quarter too, and IDC has predicted a bigger increase for the holiday season.

The tablet shipments are expected to grow 55.8% while smartphones are touted to increase 39.5%. But the PC shipments are expected to go down this quarter when compared with last year.

The IDC reports have Samsung hold the first position in market share based on shipments. The Korean electronics giant has a share of 21.8 percent of market share.

But Apple has gained the top among vendors in the value of products shipped, with a figure of $34.1 billion. “The battle between Samsung and Apple at the top of the smart connected device space is stronger than ever,” says IDC’s Ryan Reith.

“However, the difference in their collective ASPs [average selling price] is a telling sign of different market approaches. The fact that Apple’s ASP is $310 higher than Samsung’s with just over 20 million fewer shipments in the quarter speaks volumes about the premium product line that Apple sells,” Reith explains.

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