Sony Stands Third in Global Smartphone Market

November 27, 2012, By Sanjeev Ramachandran

Sony has risen up in the smartphone industry, standing now in the 3rd position of the global smartphone market. The climb has been a silent affair, without much fanfare.

The third quarter report has the japanese company standing in third position, while last year for the same quarter, Sony had the 6th position. The top two positions are bagged by Samsung (no real surprises there) and Apple (again, naturally), according to the report from IDC.

Now while Sony can be credited to climbing up to the top third place, the rise should also be accredited to the fall of some household names. Nokia, HTC and RIM suffered huge market share losses, which gave way to Sony.

The research report shows that Sony held, in the third quarter, a 4.8 percent share of the smartphone market by shipments, while last year it held 5 percent. This is a decline in graph but compared to the others, Sony was able to stay afloat.

Nokia’s share stumbled down from 13.6 percent to 3.4 percent, which is a huge fall. HTC, on the other hand, dropped from 10.3 percent to 4.7 percent and RIM’s share fell from 9.6 percent to 4.2 percent.

As per IDC report, last month’s data didn’t have Sony in the top five as the company’s shipment data was unavailable during that time. The top two players, Samsung and Apple, has increased their shares considerably from last year.

Samsung has recorded an increase to 31.3% from 22.7% of last year, while Apple’s share rose to 14.6% from 13.8%. Both these giants currently control nearly half of the market, as the other companies have around 5 percent of the share among them.

We will have to wait and see whether Sony can take advantage of the current standing. The high-end market growth doesn’t show much shine as compared to the low-end segment, and it all depends on how Sony can manage them.

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