Apple Removing Memory Games from App Store at Behest of German Developer

November 15, 2012, By Sanjeev Ramachandran

iOS game developers have been notified by Apple to change the title of their games if their game titles have the word ‘memory’ in it. If they don’t oblige, their games will be removed from the App Store.

Apple’s decision comes at the request of German puzzle and board game maker, Ravensburger, who apparently owns the trademark for the word ‘memory’ in game titles in about 42 countries. Now that’s some bizzare news, isn’t it.

The reason for the claim by the German game developer is that their Memory-branded board games are famous classics and is a familiar title with 91 percent of Germans.

In addition to holding the trademark in Germany, the company also claims to hold the trademark in Armenia, Austria, Bosnia and Herzegovina, Belarus, Belgium, Brazil, Croatia, Czech Republic, Denmark, Egypt, Equador, Estonia, Finland, France, Georgia, Greece, Hungary, India, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, Macedonia, Montenegro, Netherlands, Norway, Peru, Poland, Portugal, Russian Federation, Serbia, Slovakia, Slovenia, South Korea, Spain, Switzerland, Turkey, Ukraine, and Venezuela.

UK and US are not included in the list, but developers who want their apps to sell overseas should resubmit their games under new titles if they want to maintain a consistent branding in all markets. As of now, there haven’t been any public announcements on the matter, either by Apple or by Ravensburger.

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