Romotive Kickstarter Campaign Blowing Full Steam for Romo 3

November 1, 2012, By Sanjeev Ramachandran

If you happen to go to Romotive, and enter the office of Keller Rinaudo and Jen McCabe, you might hear an ecstatic “Yaaa!”. That cry of joy isn’t from any human being watching football in the office; it’s from a cute robot!

Romotive, based in Las-Vegas, is a company in love with robots and they have started a Kickstarter campaign which has already raised more than $24,000 within a couple of days. Keller Rinaudo is the CEO, while Jen McCabe is the Head of Operations and they together are monitoring the campaign.

The robot, who cries happily every time a Kickstarter pledge comes in, is Romo. The campaign, which will be the second for Romotive, is on to build Romo 3.

Romo 3 will take the technology further with self-navigation, facial recognition and will also enable telepresence. With telepresence, you can work in your office and at the same time look after your plants and pets at home.

The personal robot is integrated with 22 behaviours and expressions which include the excited cry, a confused look and a loving gaze. Romotive also has in their bag $5 million in series A funding, which is led by Sequoia Capital today; this funding follows the one by the Downtown Project in Las Vegas, which is led by Tony Hsieh.

Romotive had raised around $115,000 in a $32,000 Kickstarter campaign for their first robot. The first machine, with a do-it-yourself nature, was aimed primarily at people who like tweaking and tinkering.

The team’s first products were built in their own apartment by hand and later shipped out to customers. Now for the second innings, they are producing Romos at a factory in China, ad will be churning out thousands of Romos per week.

The Romo 3 is available for $150, and the machine has been features in Neiman Marcus catalogue. To expand the current sphere of Romos, and to deliver the personal robots that everyone wishes for, Romotive is allowing other developers hitch on their platform.

New developers are given full rein to come up with some cool apps that could be used in the future. If you are a robot enthusiast, and have some ideas to share and develop, maybe you should head over and chip in too.

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