Reebok Joins Hands with MC10 Team to Make Impact-Sensing Headgear

October 26, 2012, By Sanjeev Ramachandran

Reebok has partnered with he MC10 team to make impact-sensing headgear that will aid at times of injuries or mishaps. In comparison to some other prototypes that adhere to the skin, the technology will be encased in a breathable mesh skullcap that will fit under helmets.

Fighting concussions is a good place to start with this type of technology. Head impacts are particularly dangerous to children and the Centers for Disease Control and Prevention (CDC) calls sports-related concussions a serious public health threat.

People in battlefield can also make use of this device as brain trauma is also an often-hidden epidemic on the war lands. So basically, the product is a thin mesh skullcap that fits under the helmet and it will be available early next year from Reebok’s CCM Hockey line.

The product was developed by MC10 and Reebok’s Advanced Concepts group and is designed to help athletes and medical teams assess the impact to determine if medical treatment or rest is needed before resuming play.

It has been developed for players of all ages and skill levels and not just for professionals. So as far as the sales are concerned, there won’t be any discrimination which assures quite a large number of sales.

In August, MC10 was named one of the World Economic Forum’s 23 Technology Pioneer companies for 2013. MC10 is developing products that include sensors that monitor heart rate, brain activity, muscle function, body temperature and hydration, along with intelligent medical devices with embedded sensors for enhanced sensing and therapeutic capabilities.

The company has raised more than $20 million in outside investment to date, with backers including Braemar Energy Ventures and North Bridge Venture Partners.

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