Microsoft Mulls Over Diving into Hardware Terrain

October 26, 2012, By Sanjeev Ramachandran

The software giant is all set to take huge steps in the hardware sector. Steve Ballmer has expressed that Microsoft wouldn’t retreat from their hardware venture and would continue to stride forward with more devices.

According to him, Surface tablets are just the beginning. This decision of Microsoft hasn’t apparently met with a warm response from their PC manufacturing partners, as they fear the competition that would arise from the software giant.

But Ballmer isn’t too concerned about that. “Is it fair to say we’re going to do more hardware? Obviously we are… Where we see important opportunities to set a new standard, yeah we’ll dive in,” said the Microsoft CEO.

Microsoft hasn’t strived too hard to make a footprint in the hardware business before. Apart from their gaming consoles like Xbox and Kinect, the company focused more on their software side.

But with the advent of Windows 8, over which the company had invested a lot, it did seem the right way to go with the Surface tablet in tow. Launching a device that could utilize their latest operating system to the fullest could be looked upon as a smart move.

While many feel that Microsoft has stepped into the hardware section a little late, Ballmer doesn’t agree. He expressed complete confidence in the Surface tablet, claiming that there was no other device available in market that could use the Windows 8 to its potential and work for both play and productivity.

The current rumor circulating is that of a successor to the Surface tablet. Apparently, job postings have been sighted which point to a “next generation” device in the Surface line-up.

The CEO hasn’t helped with any details regarding the company’s future hardware plans. But there are snide allusions to a smartphone that would run Windows Phone 8 from Microsoft.

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