We frequently see products being pulled out of the market, just because a new one is on the way and the company deems the old line-up good enough to be fossilized. Well, we now have Apple on a similar thought.
There’s already the new iPad flying high and the iPad Mini is also here. We hear the company might stop the iPad 2 shipment. While Apple hasn’t spoken of any such move, it certainly is a possibility.
Analyst Rob Cihra says that with having new product line-ups would allow the company to stack up its products into better “product tiers”.
So sacking the iPad 2, which has been up and about for almost a year and a half, might not seem to be such a brain-cracking decision for Apple.
Cihra expects the clever move of having in a smaller-screened iPad would soar the sales to almost 7 million by the end of this year. Moreover, going by Apple’s nature of keeping their products kicking for about a year or so, the iPad 2 might not be the next in line to be pulled off shelves.
With the iPad 2 out of the market, Apple might find it easier to promote the iPad Mini. With the iPad 2 gone, there would be space in the line-up to let in the new product.
The iPod Touch, with its 4-inch screen, starts off at $299, while the 9.7-inch iPad 2 starts off at $399. So with little room to accommodate the 7-inch iPad Mini, kicking off the old one would be a decision that Apple might be playing with.
Moreover, terminating the iPad 2 might give us a hint on how the company would price the iPad Mini. If the new product is being launched to compete against the likes of Kindle Fire HD and Nexus 7 tablets (which starts from $199), then Apple would likely tag it with a price lower than the iPod Touch.
Would you be sorry to see the iPad 2 go, or are you rather excited about the new iPad Mini?