Route 66 Maps + Navigation App Crosses Million Download Mark at Google Play

October 10, 2012, By Sanjeev Ramachandran

Route 66 has a milestone in its coffers. The pioneer in mobile mapping and navigation announced that its Maps + Navigation app has crossed a million downloads on Google Play.

The record number of downloads puts the app in the top 1% of all Google Play downloads by volume. And that is something to be proud of because based on an estimate by AppBrain stats, Google Play has less than 2 percent of apps that have more than 250,000 downloads.

Route 66’s Chief Operating Officer said that though the application was designed to work on a range of devices, the popularity of the app on Android has exceeded their expectations.

“From what we can gather from user feedback, our end-users really like the free access to on-board and off-board maps for over 100 countries,” he said.

Samsung Galaxy S II was the most frequently used device for the app, although the download rate on the latest Galaxy S III is rising by the day. The company’s unique Follow Me augmented reality navigation feature is also gathering the limelight.

Route 66 Maps + Navigation enables users to store complete maps on their smartphone or tablet, using WiFi, before they start on a journey. This helps users to cut in on data charges and also ensures continued access even when network coverage is an issue.

The Follow Me augmented reality navigation displays the road ahead, along with a realistic virtual car in front. This helps guide users to their destination through a combination of GPS, live video, detailed maps as well as spoken directions.

If you do not have this application, head over to Google Play. The app is a free download, so drop one in your smartphone; will be useful the next time when you go on the road.

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