Amazon New Kindle Fire Devices to Have Ads on Their Lock Screens

September 8, 2012, By Sanjeev Ramachandran

Following up their aggressive pricing strategy with the new Kindle Fire devices, Amazon has now made it clear that the new devices will have lock screens with ads which cannot be opted out by the users.

The move, widely seen as an attempt to make up the dent caused by the under pricing of the new Kindle Fire will have a big say in the acceptance of the new devices.

According to the announcement, the new Kindle Fire, the 7 incher Kindle Fire HD and its 8.9-inch sibling will have sponsored lock screens and special offers for the users.

Amazon’s announcement makes it clear that the ads will appear in the lower left hand side of the screens at all the time.

So if you are curious to know about what type of ads will be included on the lock screens, the announcement says that there will promos of new and upcoming movies, music and books.

It will also let you know about the deals offered on consumer electronic products. However, the consumers may also get special offers like a chance to get $5 credit to use Amazon MP3 Store.

The new move is a result of the aggressive pricing strategy Amazon has adopted to catch the market.

The strategy is that the increased popularity on the device will help Amazon to make up the loss through the content sale in the ecosystem of the device. But ultimately the move turned futile in the annual financial figures.

The new move is to avoid such a situation when they have introduced the new Kindle Fire for a smaller price of $159 regardless of the hardware improvements.

However, many analysts opine that the ads in the lock screen may backfire on the popularity of the device, albeit it’s affordable price.

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