HTC to Beef up Operations in China

August 14, 2012, By Sanjeev Ramachandran

It’s no secret that HTC, the Taiwanese smartphone maker, has been struggling in the US and other countries. However, it is a different story in China where the company has managed to gain considerable market share. Now HTC is planning to beef up its operations in China in a bid on that market acceptance.

As per official figures, HTC’s market share in China has improved from 2.6 percent in the first quarter to 6 percent in the second quarter.

Encouraged by the trend, HTC is now improving its engineering as well as marketing efforts in China.

According to the company top brass, HTC is hoping to become one of the two top smartphone vendors in China by 2015. The company believes that the growth trend will continue and that it will gain anything from 3 percent to 4 percent in the next two quarters.

For HTC, it is the right time, since China is expected to witness a smartphone sales explosion. It is estimated that the smartphone sales will touch a 300 million-mark in near.

To make most of it, HTC is planning to add 800 more branded counters to the already existing 2500 counters in China. The company  faces stiff competition from Samsung which has some 6,000 branded counters in China.

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