Barnes & Noble Cuts Tablet Price; All Models Priced Under $200

August 13, 2012, By Sanjeev Ramachandran

There needs to be more competition at the lower end of the tablet market, feels Barnes & Noble. To make it happen, the company has just slashed the prices of its Nook Color and Nook Tablet devices. Now all of them are now priced at a below $200.

The trimming of the price tags is a multi-pronged approach to the market, say the analysts.

By bringing it down to the $200 point, Barnes & Noble has joined the league of device makers like Amazon and Google which have showed the world that the lower-end of the tablet market is also an active place.

The price slash is also aimed at reaping most of the market boom of the back to school season when the $200 tablet segment is expected to find excessive demands.

With the price cut, the company now offers Nook Tablet for a starting price of $179 after a $20 cut while its bro, Nook Color, is available for a starting price of $149 after a similar cut.

To keep the 16 GB version of the Nook Tablet under the $200 range, the company has made a $50 cut, pricing it at $199.

Both are 7 inch devices with 1024 x 600 resolution displays with microSD slots. Customers who want to pick a Nook device at these discount rates can get it from the 700 brick and mortar stores run by Barnes & Noble as well as from their online retailing website.

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