Amazon has revealed that it sells more e-books in the UK than paperbacks and hardbacks combined. The online bookseller said it sold two e-books for every hardback.
Amazon has been selling more digital books than hardbacks for around 15 months. It sells 114 Kindle books for every 100 printed books that it sells.
The company owes such a surge in e-book sales to the of the Kindle e-book reader. Jorrit Van der Meulen, Amazon VP for Kindle EU says that customers in the UK are now choosing Kindle books more often than print books.
He said the company is selling more books than ever before on behalf of authors and publishers.
Thousands of self-published authors are now reaching millions of readers worldwide through Kindle Direct Publishing.
The company tasted success in the US in less than four years after introducing Kindle, now it is repeating the kind of success same in the UK just after two years.