Apple Loves Speculations; Glad that People Want the Next Device

July 25, 2012, By Sanjeev Ramachandran

You might have already heard Apple has posted a 21 percent growth in the net profit for the third quarter ended June 30, 2012 driven by higher sales of iPods and iPads. For those who came in late, the company posted a net profit of $8.8 billion on a revenue of $35 billion.

Last year, the company had posted a profit of $7.5 billion, while the revenue stood at $28.6 billion. However, the company’s net profit sharply declined on a quarter-on quarter basis. In the three months to March, Apple’s net profit stood at $11.62 billion. In short, it was a pretty average quarter for Apple.

Mac sales were up 2 percent with 4 million sold, iPhone sales were up 28 percent at 26 million sold, and iPad sales were up 84 percent at 17 million sold.

As usual, iPods saw a unit decline during the third fiscal quarter — they were down 10 percent year over year at 6.8 million sold. Apple insisted during its earnings call that iPod sales were better than expected and that iPod touch sales made up more than half of that number.

Though Apple still considers Apple TV as a ‘hobby’, they sold 1.3 million units during the third quarter.

During the earning call, Apple CEO Tim Cook spent more than a sentence addressing the rumors and speculation about Apple’s new products. He said the company goes to extreme levels to keep road maps and upcoming product features a secret but people keep on speculating or wondering.

“I’m not going to spend any energy trying to change that,” he said. “I’m glad people want the next thing. I’m super happy about it.”

The company also announced that Mountain Lion will be available at Mac App Store before too long.

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