In a severe blow to the Cupertino giant in its patent fight against major market rival Samsung, a British court has directed Apple to publish advertisements saying that Samsung has not copied the design of iPad.
The embarrassing verdict for the corporate who hates to mention the name of a rival in their advertisement is sure to push Apple into a dilemma.
The iPad maker has sued Samsung in the UK, Germany, the Netherlands and the US for allegedly violating their patent right by copying the design of their iPad. Now they have got a setback from the British court’s verdict.
According to Judge Colin Briss who delivered the ruling in favor of Samsung, Apple has to publish a notice in all major British newspapers saying that Samsung has not copied the design of iPad.
For making the case worse for the iGiant, the court has also demanded them to display the notice in their UK website for a period of six months.
The court has also directed the company to mention in the court decision in the notice. Such an advertisement will help reduce the damage caused to Samsung by the public notion in the backdrop of the patent suit that they have copied the design, said the court.
Interestingly, the judge has made a comment on July 9 that the two tablets indeed look different and that the Samsung tablet is ‘not as cool’ as its rivals. However, he declined to issue an injunction to block Apple from public expression about the patent infringement.
Apple is planning to appeal the court ruling.