British Airways to Google Customers Beforehand

July 9, 2012, By Sanjeev Ramachandran

Would you love to be Googled? Would you want someone to search for your details and greet you when you walk into their midst? That’s happening, now.

British Airways has decided to Google up their passengers before they arrive at the airport so that they can learn details about them and greet them accordingly. It is a move that has been made so as to make the trip more enjoyable.

BA’s Know Me program will use Google images to find out images of the passengers so that the staff can approach them as soon as they arrive at the plane or terminal.

The British Airways staff will search individual data held by the airline, like if he is a regular traveler or if he/she has experienced any problems on previous flights.  If so, the crew would go to them and apologize for the faults.

Jo Boswell, the head of customer analysis at British Airways has been quoted as saying that the company is trying to recreate the feeling of recognition when a customer enters their favorite restaurant. In their case, it would be delivered by thousands of staff to millions of customers.

British Airways also added that the most recent advancement will enable it to search Google images for a photo of customers so that they can identify them and proactively reach out to them.

The airline has set a target of 4500 personal recognition messages a day by the end of the year.

It is however suggested that those who don’t want to be greeted should either choose a different airline or make sure that their pictures aren’t available on the internet.

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