Retail sales of costly ultrabooks up; fight with MacBook

June 29, 2012, By Sanjeev Ramachandran

Indicating a positive trend among the members of the Windows camp, a new market research report shows that ultrabooks – the thinner and lighter PCs that run on Windows platform – have improved their position in their competition with Apple’s MacBooks.

However, the steady growth in the sales of ultrabooks cannot be claimed by other members of the Windows camp, as the research shows that the Windows market for notebook PC sales in the retail sector dropped by 17 percent during the first five months of 2012.

According to Stephen Baker of NPD Group, the market analyst firm which conducted the study, the sale of ultrabooks are growing in the premium market segment with the devices  priced above $900 recording a whooping 39 percent growth compared to last year.

The study found that the average selling price were around $927 during the period which means that these skinny machines are competing directly with Apple’s MacBook line.

However, the beginning of the back-to-school selling season in the country may help the lower range of ultrabooks to showcase a similar performance, believe analysts. However, the imminent launch of Windows 8 also should be taken into account.

With the launch of the new platform, an array of ultrabooks with touch screens and innovative form factors are expected to give a revenue boost to the entire PC ecosystem.

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