Microsoft peeked into partners designs before launching Surface

June 26, 2012, By Sanjeev Ramachandran

Major PC makers are mad at Microsoft with the recent launch of Surface tablets. If the grapevine is to be believed, the reason for enragement is not just the presence of a new rival. They feel that Microsoft has referred the tablet designs submitted by them to decide on the features of the Surface tablets.

According to sources, the company had access to device designs submitted by its hardware partners like Asus, Acer, Toshiba, Dell, Hewlett-Packard and Sony for getting the license to manufacture Windows 8 tablets.

Such informations are obviously confidential in other cases when a company develops a design for a device, even if it is not going for mass production.

In short, these PC makers had submitted the designs to a trusted partner who in one fine morning turned out to be a competitor with its own product line.

According to sources, this is not a mere assumption. By joining the dots, it can be understood that Microsoft has used its access to hardware partners’ information for its own advantage.

Patrick Moorhead, an analyst, pointed out that the company had held a meeting of executives from all the hardware partners weeks before the Surface launch.

The meeting again gave Microsoft further details about the launch of partners’ devices, their marketing strategies and pricing plans.

Obviously, the PC makers feel they are cheated. It will be interesting to see how the whole drama pans out.

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