Without much fanfare or attention, Microsoft has previewed its new, rich ad platform, which will accompany the apps in the Windows 8 platform when it comes out.
According to an official post in the Microsoft Advertising blog, the ads will look pretty on the apps on Windows 8 devices. It also gives an idea of what type of content advertisers can decide to push in the new ad platform.
The post has shown the examples from the Seattle Sounders FC app. When a user goes through the content of the app by swiping, the ad will show at the right end of the app. However, it is also possible for the advertiser to put the ad in the background of the app.
Once a user clicks on the ad, he or she will be taken to the ad’s brand landing experience where the advertiser can opt to give a more rich and interactive promotional content.
If the user wants to go back, he or she can do so easily by tapping on the back button which is available on the top left hand corner of the screen.
AKQA, Big Spaceship, Razorfish, Team Detroit, UM, and Y&R are some of the creative firms with which Microsoft is collaborating to produce early ad concepts.
Though the ad experience on the new mobile ad platform resembles Apple’s iAd, it will make the mobile app ad space more crowded where Apple and Google have already made a mark.