HTC Will Not Make Cheap Phones To Increase Shipments, Says CEO

June 14, 2012, By Sanjeev Ramachandran

Making cheap low end phones and selling them in large numbers might help phone manufacturers to present a rosy picture of the market performance to their investors during quarterly earning calls.

Though HTC is not going through very great times as far as their market returns are concerned, the Taiwanese phone maker has made it clear that they are not going to compromise on the quality of the device and brand image by manufacturing low-end smartphones.

It was HTC CEO Peter Chou who made company’s stand clear in a recent interview.

According to him, making cheaper phones with low-quality materials may help in showing a big figure in the shipment numbers but will adversely affect the present brand image of the company.

According to Mr. Chou, HTC don’t want to destroy their brand image. “We insist on using better materials to make better products that offer premium experience. Many consumers like that.” said he.

However, the irony is that many of the HTC products are low-end when compared to their rivals in the US market, but that is not the case in other markets.

Moreover, they do have top-end models like HTC One X. Though HTC CEO tout about the quality of the materials they use, recent reports suggest that some HTC One X devices are plagued by poor Wi-Fi signal reception due to a badly soldered Wi-Fi antenna.

However, if that is just coincidence and HTC really does not want to try making cheap phones to save a sinking ship, we would call that bravery and will hope the company will find a stable turf sooner.

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