Apple iOS 6 and Mac OS X ML’s New Features Reflect Apple’s China Love

June 13, 2012, By Sanjeev Ramachandran

China is a growing power, (read market). Apple, the leading name in both Smartphone and tablet market knows it every well as the company has found a three times increase in its revenue earnings from China.

According to the latest quarterly reports from Apple, Greater China contributed a record setting $7.9 billion to Apple’s total earning in that quarter.

With such unexpected revenue generation from a region, the company was obviously to push for Chinese market centric strategies. Now Apple is paying more attention to China when it came to the updates announced at the WWDC.

You can understand this special care by looking at the flood of new features meant for Chinese users on iOS and OS X.

iOS 6 now comes with Baidu as a new built in search option for Safari. The Cupertino Company has also added support to popular Chinese sites.

The video sharing services like Youku and Tudou, micro-blogging service Sina Weibo which is exclusively meant for people who knows Chinese are now supported.

To keep the Chinese users happy, iGiant has also doubled the support for Chinese characters in handwriting recognition in number. Above all, the invisible servant Siri now understands Mandarin and Cantonese.

OS X Mountain Lion also has got the feel of this extra care for Chinese market with the new version of Look up supporting Simplified Chinese. Moreover, the new Mail version supports Chinese email services like QQ Mail, 16 and 163.

So the writing on the wall is clear. Apple clearly understands the power and opportunities at a growing Chinese market which is yet to be tapped completely.

Early birds get more advantages over late ones, right?

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