Three US Airports to Get Holographic Customer Service Staff for This Summer

May 24, 2012, By Sanjeev Ramachandran

It is going to seem as though it’s Star War’s time in three airports in the US.  The Port Authority of New York and New Jersey is implementing holographic avatars to take care of the burgeoning number of passengers during the summer.

Newark Liberty and La Guardia airports along with JFK airport will get the facility where passengers will be amazed to see these electronic avatars who can ‘ smile, answer questions and guide a passenger to the nearest rest room or to your connecting flight’ according to Wall Street Journal.

The attempt comes as the summer season is approaching which is the peak time when maximum passengers flood these airports.

According to annual statistics, more than 100 million passengers pass through these airports while one third of that rush happens during the summer season.

So the electronic avatars, hopes the Port Authority, will help the authorities to meet the needs of the passengers at a time when the 350 human customer staff available at each of these three airports will not be enough.

The electronic holographic avatars are an expensive customer service since they cost $250,000 each. Fortunately, the Port Authority is renting these intangible customer service staff for about $180,000 for a six month period.

The three airports thus stand out of the crowd of other airports in North America by getting these avatars for this summer.

However, there will be a 20 percent hike in the number of human customer service officials too as the holographic avatars may not be as effective as humans in many cases.

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