Windows Phones Beat iPhones in China

May 19, 2012, By Sanjeev Ramachandran

Battle for supremacy in the largest and fastest growing mobile phone market seems to have heated up. For a while now, Apple has been claiming that it holds the top slot in the Chinese smartphone market.

But Microsoft has countered it by claiming that its Windows phones currently have 7 percent market share whereas Apple’s share is only 6 percent.

To keep up with the competition, Apple has entered into talks with China Mobile to carry iPhone in its LTE network. Even without the carrier’s support, 15 million users are thought to be using iPhone in its network in 2G speeds and Apple has provided technical assistance to make the network more compatible.

At present only China Telecom and China Unicom offer the Apple iPhone in their networks. While Microsoft and Apple are battling it out, the Android-powered phones lead the race with nearly 70 percent market share.

In this segment Samsung is in pole position with a 20 percent share. Samsung greatly differs from Apple in sales strategies, as the Korean company doesn’t seem to be making any focused approach in the country.

A majority of Chinese subscribers don’t use smartphones and opt for pre-paid plans. This helps Samsung sell more of their contract-free, feature-heavy phones  in the country.

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