Lenovo Opens $800-Million Worth Factory in Central China to Tap Mobile Market Potential

May 7, 2012, By Sanjeev Ramachandran

As part of a survival strategy, one of the major PC makers in the world is showing some shift towards making and selling tablets and smartphones.

Lenovo, considered the second largest PC maker globally, has now opened a massive facility in Central China with an $800 million investment.

Giving out a clear indication that they are going to focus more on this rapidly growing sector of the market, the Chinese PC maker has opened the factory in the city of Wuhan in Central China where the entire facility will focus on research, production and sales of mobile devices.

The factory, according to official statements from Lenovo, can house up to 10,000 employees. The company has acknowledged that the workforce here will be solely devoted to developing tablets and smartphones for the vast Chinese market and other global gadget markets.

Though the facility is almost complete it is expected to start functioning in full swing in October 2013.

Presently, market figures show that revenue from mobile devices constitute a miniscule minority in Lenovo’s annual revenue pie.

However, at the moment, mobile devices are gaining in the market, leaving their PC counter parts far behind. PC makers like Lenovo has no option to swim against the current but to change its production pattern and product portfolio to suit the trend.

In this regard, the Chinese based PC maker has created a subsidiary unit named Mobile Internet Digital Home in 2011. Hope we will soon find more exciting mobile devices from Lenovo soon.

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