Barnes & Noble Nook eReader to Get NFC Feature Soon

May 3, 2012, By Sanjeev Ramachandran

Barnes & Noble started selling books with their original brick and mortar stores, but they apparently turned into making eReaders and switching to a complete digital way of business.

We know that Nook eReaders are not setting impressive sales numbers in the marketplace. So what could be the next plan of Barnes & Noble’s to make their Nook more attractive? We have some clues recently.

William Lynch, who is the top boss in the company, has responded to a press query recently that the company is mulling over bringing a new technology which its major rival Amazon has yet to adopt.

Though he did not mention Amazon in his statement, Barnes & Noble is trying to get some upper hand in the book business by introducing the Near Field Communication (NFC) feature to its upcoming Nook eReaders.

The Nook eReader division under Barnes & Noble has recently spun off into a new subsidiary with a $300 million investment from Microsoft and think their new initiative will fetch more market attention and some advantages to them in the book selling business.

Barnes & Noble is planning to embed NFC chips into the Nooks and they expect some cooperation from publishers to try NFC in book selling.

So the company will request publishers to ship a copy of each hardcover with an NFC chip embedded which will help users get some contact-free book purchasing experience.

When asked about the upcoming feature, Lynch told that “if you had your Nook, you can walk up to any of our pictures, any our aisles, any of our bestseller lists, and just touch the book, and get information on that physical book on your Nook and have some frictionless purchase experience”. With NFC, Barnes & Noble expects to get some upper hand in the business.

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