Windows Phone 8 Should Bring Design Flexibility, Demands Nokia, HTC and Samsung

March 31, 2012, By Sanjeev Ramachandran

The OEMs are suffering in the market, due to the rigidity of the Windows Phone platform which does not allow modifying applications and user interfaces.

After learning the lessons the hard way, major handset makers are requesting Microsoft to make at least their upcoming Windows Phone 8 platform flexible enough to accommodate the changes needed for market, according to Taiwanese sources closer to Asian OEMs for Windows Phone devices.

In order to deliver a uniform user experience, Microsoft does not allow altering their User Interface by OEMs. However, this makes Windows Phones look similar, no matter which company has manufactured it. This rigidity has cost dearly for phone vendors in marketing their devices.

All the major OEMs for Windows Phone including Nokia, HTC and Samsung have requested the software developer giant to consider adding more flexibility to its platform, after finding flat sales for WP 7.5 devices in major markets like China and the US.

The WP 7.5 Mango platform devices are suffering from many short comings including the absence of a mature ecosystem surrounding the platform. The platform supports just 70,000 applications, while it is 400,000 apps on Android Market and 550,000 apps on Apple’s App Store.

Though Windows Phone market share showed a slight growth in Europe and Asia during the last quarter of 2011, the total market share enjoyed by this platform is still under 5 percent. The handset makers request points out that it is better for Microsoft to make the upcoming Windows Phone 8 more flexible so that the Window’s Phone ecosystem will grow faster.

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