Spending $70,000 a Day on News; Apple iPad Users Kick Start New Trend

March 30, 2012, By Sanjeev Ramachandran

It looks like the Apple iPad is going to save the media business, after all. Going by a report from analytics company Distimo, iPad users are spending $70,000 a day at the newsstand!

Distimo says that the most popular news applications come from the New York Times, The Daily, and the New Yorker. News apps account for 7% of the top 200 grossing apps, and almost all of the revenue comes from in-app purchasing.

That means the app is free, and then you pay for an upgrade. The newsstand has only been a part of Apple’s mobile software for 6 months. Its early success is a good sign for publishers.

Meanwhile, it has also been found that digital magazine subscribers are warming up to the iPad and other mobile devices for accessing their digital publications and other content.

When asked how they use their mobile devices, iPad users said they were three to five times more likely to read news, magazine or book content or watch video from their mobile device.

Among iPad users, 68% say they plan to read magazines on a mobile device over the next 12 months and 47% feel they want magazines delivered on the device.

One-third of the iPad users say they had spent less time reading print magazines in the past year.

In short, the survey sheds light on a new trend in the tech world that is molding up a new generation of iPad users who are news-oriented and are rich enough to afford their obsessive craving towards current affairs as well as articles based on current events.  What is your take on these findings?

© 2008-2012 DeviceMag.com - All rights reserved | Privacy Policy