AT&T Plus Plan Rolled Out on Pilot Basis in Select Cities

March 28, 2012, By Sanjeev Ramachandran

AT&T is beta testing an upcoming premium plan for their customers. Termed AT&T Plus, the premium plan has now been launched at select markets across the US on a testing basis mainly to collect customer reaction on the plan.

The service has rolled out as a pilot loyalty program and aims at keeping crucial customers loyal within the carrier’s fold. AT&T aims at luring them by offering special plans and services to Plus customers than the usual ones.

Presently, it is rolled out in Colorado, Minneapolis and Houston to a limited number of customers whom AT&T thinks as important. The carrier is asking no fee for enrolling in the scheme right now. But that need not be the case when they roll it out nationwide.

The offers meant for AT&T Plus customers seem a bit limited now, however the carrier has waived upgrading fee for any service if the customer is in the Plus plan.

There is a 25 percent discount for on all AT&T accessory purchases, excluding Apple branded products. Moreover, the customers will be given with a dedicated hotline for customer care queries. To add to the perks, the network is not charging an activation fee for new devices.

Adding some coffee taste to the plan, Plus members get a $10 Starbucks gift card when they join the plan. According to AT&T sources, the network will consider rolling out a similar plan nationwide on the basis of the customer response for the pilot program.

We feel AT&T should add more perks to make it a real Plus plan. Have your say on AT&T Plus here as your comments.

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