Best Buy No Longer Showing iTunes Gift Cards in Product Listing

March 10, 2012, By Sanjeev Ramachandran

Have you noticed the absence of Apple’s iTunes gift cards from Best Buy? The online retailer is no longer showing the gift cards in their product listing. They are Apple’s largest retailer partner, and the partnership has a history of several prideful years.

Until recently, Best Buy used to sport iTunes gift cards for unbelievable price cuts – at the range of 15 to 20 percent. Now, a search for iTunes gift card on Best Buy ends up with three results – one for a how to DVD, and a couple for Creative’s Sound Blaster accessory.

Meanwhile, the retailer continues to sell other Apple’s products such as iPods, iPhones, iPads, Mac computers, and various Apple accessories including Apple TV.

The reason for the absence of the gift card is not clear, as yet. A rift could be a possible villain, but such estimation doesn’t bear sense considering the presence a wide range of other Apple’s product in Best Buy’s list.

The retailer has even listed the newly introduced iPad 3. So, that also hints that a fight isn’t the reason.

Someone could view this move in the backlight of launch of the new iPad and Apple TV, but again that doesn’t seem to connect rationally. And, the worst part is that neither Apple nor Best Buy have said a word about this issue.

You might remember Apple’s famous argument with Costco over the pricing of their devices. But such a disagreement is unlikely here, since Best Buy is Apple’s largest partner in the field, and the partnership has done exceptionally well in expanding Apple’s market throughout the world. However, truth won’t hide for too long.

Could it be that a new design of iTunes card is in store for us?

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