Vevo in Expansion Mode; Reunites with MTV and Launches Xbox App

March 8, 2012, By Sanjeev Ramachandran

Seems like Vevo is on an expansion mode. The most popular music channel on YouTube, which started as a joint venture between Sony Music and Universal Music, Abu Dhabi Media and EMI in 2009, seems to be breaking new barriers.

Vevo has sought more options to reach out people by launching an Xbox app for the first time.

The new app is available in the US, Canada, Ireland and the UK now and allows users to access over 45,000 videos by 11,000 artists. Interestingly, the Kinect magic allows you to control all of this content using your voice.

Recent reports suggest that the service has solved the year long feud with MTV, who once ruled the music video industry, to bring back its videos to MTV services.

The source says that the duo has reached a deal which allows MTV to license and use Vevo’s videos in its different websites. They broke up in 2010 when a conflict on financial terms made Vevo pull back videos from MTV web services.

Vevo has already made such deals with AOL, BET, CBS Interactive Music Group properties so that they can use Vevo content licensed. Similar deals were made with Facebook,, and Univision.

Reports also suggest that talks are still on between Facebook and Vevo since the former has been trying to lure Vevo into allowing them to host Vevo videos. Vevo’s pact with Google’s YouTube has a year or more to expire. But the deal is necessary for Facebook in its race with Google.

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