Apple in Talks with Component Maker on TV Display

February 2, 2012, By Sanjeev Ramachandran

Apple is working on a television. Yes, there is more evidence now. The company has reportedly contacted at least one component maker to talk about the capabilities of the display.

A major TV component supplier been contacted by Apple regarding various capabilities of their television display components. As per what Piper Jaffray analyst Gene Munster wrote in a note to investors, it looks like this is continued evidence that Apple is exploring production of a television.

Previous evidence included meetings in Asia earlier this month that led the analyst to believe the company was getting ready to invest in the manufacture of LCD screens ranging in size from 3.5-inch mobile displays to 55-inch TVs.

A contact close to an Asian supplier had reportedly told Munster last September that prototypes of an Apple TV were already in the works.

Looks like it won’t be just another TV, it is Apple after all, which only enters markets with the goal of reinventing them.Munster sees an opportunity for Apple to revolutionize the way consumers enjoy programming on their TVs and mobile devices.

Without a revamped TV content solution, we do not think Apple enters the TV market, Muster wrote. Since we know Apple is exploring television hardware, we are therefore led to conclude that the company is exploring a solution for live TV, and this solution could be one that has not yet been taken mainstream.

Munster outlined three scenarios for delivering live TV content, including simply enabling the TV to manage a live TV service from within a unified interface, as well as offering access to live TV from network programming in combination with Web-based video services.

Executives from Apple have reportedly discussed their plans with media executives at several companies, including a planned technology that would allow people to change TV channels or search for programming by using voice commands.

Apple’s iCloud infrastructure also shows a green signal to Apple TV.  Steve Job had also told his biographer that he would like to create an integrated television set that is completely easy to use.

It would be seamlessly synched with all of your devices and with iCloud. It will have the simplest user interface you could imagine. I finally cracked it, Jobs had said.

Munster believes the company would likely launch a TV by the end of the year but said the timing was uncertain. The hardware could be ready quickly, but the timing and scope of a revamped TV content solution is unclear.

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