Google, Facebook, Microsoft and PayPal to Join Hands to Bring in DMARC

January 30, 2012, By Sanjeev Ramachandran

The world is one step close to being spam-free. Fortunately, industry giants like Google, Facebook, PayPal and Microsoft are joining hands to make it possible soon.

They have joined hands to create DMARC – a new standard that will prevent spammers sending malicious mails to get valuable information like credit card numbers from an average internet user.

DMARC stands for Domain based Message Authentication Reporting & Conformance. The standard, when implemented by both parties, say the email provider and the online payment service provider, can authenticate the mail send to a user and make it sure that the mail originated from the legitimate sender.

There are umpteen numbers of cases of spoofing attempts reported from around the world, in which an email looking like a legitimate one send from organizations like PayPal asking for valuable information like credit card numbers can be effectively prevented with the implementation of DMARC.

The authentication process will be carried out by looking for DMARC credential of the sender company in the mail originated from them. DMARC, once it comes into effect will not allow emails originating from illegitimate servers to get through the standard to get to the recipient.

Moreover, the system will generate periodic reports to the service provider service; say to PayPal, giving a detailed report on how many mails were blocked during the period. Such reporting will help the organization to understand if one of their servers is not yet included in DMARC or how many spoofing attempts were made on their name. A detailed illustration of how DMARC works is posted alongside.

Though spoofing mails often fail to trap the tech savvy, an average internet user who is not aware of detecting the subtle differences from the original legitimate organization often falls victim to them. DMARC is expected to help them very well.

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