Nokia Lumia 2011 Sales Pegged at 1 Million

January 24, 2012, By Sanjeev Ramachandran

Looks like the Nokia Microsoft team-up was not meant to be a disaster after all.  Nokia might have lost $19 billion in market value last year, but the Nokia Windows Phone Lumia handset, which arrived in Europe in November, has sold more than a million units last year.

According to data compiled by Bloomberg, including the average estimates of 22 analysts, the Windows Phone powered Lumia handsets have sold 1.3 million units globally to operators and retailers by the end of last year.

Lumia sales may reach 3.2 million units this quarter as the handsets arrive in Asia, according to the average of 16 analyst estimates.

Estimates for full-year sales of Windows Phones have reached as high as 37 million units from Morgan Stanley.

The numbers look promising, said Espen Furnes, an Oslo-based fund manager at Storebrand Asset Management. If Nokia is able to have a strong launch and surpass at least 1 million and keep that type of momentum, this would help put them in a credible position that is crucial to winning back investors.

Nokia CEO Stephen Elop, 48, has refused to give sales forecasts for the Lumia models and kept initial expectations low by stressing the long- term work involved in building a new ecosystem of applications and developers with Microsoft.

Sales of the Symbian smartphone line declined 36 percent in the two quarters between the Lumia announcement and launch.

What’s really needed is cheaper models to compensate for the declining trend in Symbian, which sold in large numbers in the main smartphone category of 200 to 300 euros, said FIM Bank analyst Michael Schroeder. Those aren’t likely to come until the second half, he said.

The 420-euro Lumia 800 went on sale in Europe the week of Nov. 14, while the 270-euro Lumia 710 started selling in four Asian markets and Russia in December.

The Lumia 800 was just a little bit too rich for a lot of people’s blood in terms of a new Windows Phone, said Ernest Doku, a technology analyst at, that helps consumers compare prices. Rivals like Apple have competed by discounting older models that consumers still want, he said.

Nokia’s fourth-quarter results will also include the N9, a Lumia 800 lookalike running Nokia smartphone software called MeeGo, which began shipping in September at prices from 480 euros. The N9 may have sold 1.4 million units last quarter, Pareto Oehman analyst Helena Nordman-Knutson said.

Folks, forget it’s not all about Lumia, there is the N9 as well and it’s part of this transition, she said. With these new devices the average selling price could lift because the proportion of lower-priced smartphones will decrease.

© 2008-2012 - All rights reserved | Privacy Policy