How About Building Your Own App Store?

January 23, 2012, By Sanjeev Ramachandran

App discovery is getting easier, thanks to, a platform that allows existing publishers to run a new ‘Apps’ section of their site, or create a whole new destination site. Actually, it is not just the publishers how get all the benefits. Read on to find out more.

The new app distribution network allows web publishers to curate their own app galleries, and they can highlight relevant apps for their audience, which in turn can build more engagement with users and create more ad opportunities. is also releasing a new HTML5 Mobile Ad Unit that allows mobile web publishers to inserts ads for apps that are tailored to the reading habits of users.

The new tools are designed to be a win for developers, publishers and consumers, helping solve the question of app discoverability by helping sites become a source of good app recommendations, Ryan Merket, CEO of Appstores, was heard saying.

Basically, the consumers can get valuable recommendations on apps from the sites they already trust. Wider distribution and discovery for their apps is waiting for the developers.

And, publishers will be able to engage their users even more, providing a service that they can monetize through existing ads and also sponsored advertisements from app.

The app galleries can be customized according to your needs, and the publishers can even create mobile versions of their app stores.

They also get a chance to curate more than a million apps for the iPhone, iPad, Mac OSX, HTML5 and Android platforms and later, the Windows Phone and BlackBerry.,, and have signed up for the deal and the mobile ad unit users include, and WPtouch.

We believe the future of app distribution for developers and app discoverability for consumers is giving niche content publishers the tools to showcase highly relevant apps to their audiences.

It’s really hard to find apps that matter to you in the Apple App Store and Android Market, so we give the sites consumers visit everyday the means to recommend apps their users would like, said Merket.

Yes, with wonderful possibilities come responsibilities. The publishers will need to get into the act of actually curating apps; otherwise the whole point is lost.

Publishers will need to invest in making their app stores an actual resource, with some good recommendations and reviews and timely updates. They can also turn to some of Appstores’ HTML5 ads, which would be relevant to users.

Who would think the world of apps couldn’t get any better.

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