Amazon Kindle Fire Orders Cut Down by Half, at 3 Million

January 21, 2012, By Sanjeev Ramachandran

Amazon’s Kindle Fire is no less a money machine. It did remain in the headlines as well as the sales counters during the holidays. But orders for the Android tablet are expected to come down by half in the first quarter of the New Year.

Supply chain sources say the orders for Amazon Kindle Fire are expected to be cut by half to three million units in the first quarter of 2012, down from about six million units shipped in the last quarter of 2011.

The drop in numbers are said to be in line with the market expectations in the post holiday period and the impact on Kindle Fire’s touch panel suppliers including TPK Holdings and Wintek, would not be significant.

Well, Amazon has not come out with solid sales figures for the Kindle Fire as yet, and  when it reported four million Kindle devices sold in December, it did not reveal how many of those were the Kindle Fire.

Meanwhile, this decline can also come across as just another advantage for the ruler of the tablet space. Touchscreen panel orders from Apple are still robust according to the supply chain sources and the next gen iPad has a great chance of grabbing more market share for Apple.

Apple is reportedly producing seven million iPad 3 units in advance during the winter,  plus one million in the fall,  in addition to any ongoing iPad 2 production.

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