Facebook Open Graph Becomes More Open

January 20, 2012, By Sanjeev Ramachandran

At the annual F8 conference, Facebook CEO Mark Zuckerberg pitched Open Graph actions as something that could deliver a frictionless experience across the Web.

The company has now announced 60 new partners that have integrated their applications with Open Graph, spreading across Food, Travel, Shopping, Fitness and Entertainment. It has also promised to approve new applications that make use of it.

So TripAdvisor, Ticketmaster, Digg, Kobo, Zynga, Rotten Tomatoes, Buzzfeed and many others have made themselves more available and interactive through the largest social networking site.

This is just the tip of the iceberg, said Carl Sjogreen, Facebook’s director of platform products. The social media giant’s vision for Timeline and the application platform is that whatever app you’re using, you can add it to your timeline.

Basically, if you are listening to a song, watching a television show, or reading a news article across the Web, you can share it on Facebook for all your friends to see and join in to do the same.

Some of the early demos included names like Spotify, Netflix and RDIO, with user actions in those apps showing up as ‘listened’ or ‘watched’.

The Facebook Timeline, which was also introduced at the F8, includes the Open Graph features, and can cover sites and third-party services that are connected to Facebook through the Open Graph.

The Timeline is still an opt-in feature and Facebook has not said when it would make it the default view.

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