Motorola Reluctant to Flood the Market with Smartphones this Year; May Cut Down on Production

January 12, 2012, By Sanjeev Ramachandran

Being the gadget freak you are, you know how fast Motorola was churning out new models. The pace at which 14 new models just in a year’s time in fact has been akin to open a flood gate of smartphones. Well, they are not going to do it anymore.

At least, that is what the Moto CEO has stated at the Consumer Electronics Show now underway atLas Vegas. CEO Sanjay Jha has made it clear that the company now feels that churning out a lot of new products with no much considerable differences in their features (yeah, we do agree on that !) does not take the market “to a new place”.

Well, if it does not take the market anywhere, it is taking the customers to their heights of anger often.

In short, Motorola will be releasing just fewer phones this year. But is it just blah blah?  We don’t know. Because the statement came just after the company announced Motorola Droid RAZR MAXX at CES.

The gap between its immediate predecessor Motorola Droid RAZR which was launched in October, is nothing but just a few months. So we don’t know if the CEO’s words mean anything with the Moto style.

But the tech market gurus say that the words may have some weight as the company is struggling with market performance and is trying to sell themselves to Google.

May be we will come to know the truth by the next big electronics event, the Mobile World Congress, slated to be held at Fira Montjuïc in Barcelona in February. We hope we will soon know if other smartphone players will also follow suit.

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