Akamai UltraViolet Integration on Devices Coming Up

January 10, 2012, By Sanjeev Ramachandran

The video market is trying its best to make it easier for customers; Hollywood’s new UltraViolet video format will vouch for it. With the announcement of rolling out new capabilities to their HD Network for video distribution, Akamai has made clear it has no plans of staying behind.

Akamai has unveiled their plans, saying they have integrated with the UltraViolet Coordinator, which controls access to the digital rights locker and manages entitlements and other information around which movies consumers have bought.

The Akamai for UltraViolet product is designed to connect with the digital rights locker and offer up storage, security and delivery of UltraViolet-enabled digital assets.

Basically, there will be a common reference point that studios and retailers can point to whenever a consumer tries to access an UltraViolet title.

Akamai is pitching the studios first, since they are moving quickly to make these services available. They believe themselves to be well positioned to offer a solution that provides an easier way to make UltraViolet movies available, and can take forward the promise of allowing viewers to buy a movie once and stream or download it from multiple retailer websites or applications has yet to fully catch on.

There’s more to it. As time goes on, retailers with digital storefronts like Walmart’s Vudu, Best Buy’s CinemaNow or Amazon Prime Video would have a unified storage and delivery point will simplify access to, and distribution of, UltraViolet movies. This also means there won’t be the need for them to store and manage their own copies of the files.

Akamai announced that they are adding new security features to its HD network to ensure that content owners and retailers can distribute video assets to multiple devices.

Akamai’s SecureHD offering provides four layers of protection, including token authorization, player verification, media encryption and content targeting. Media customers will be able to optimize their security protection based on the capabilities of the device.

The content delivery network is also simplifying the process of streaming on its HD Network by selecting HTTP as its default delivery method and integrating Adobe’s HTTP Dynamic Streaming (HDS) functionality into its product offering.

This means customers can make use of HTTP streaming without having to make changes to their existing Adobe Flash workflow.

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