Apple at the Right Place Before the Right Time

January 7, 2012, By Sanjeev Ramachandran

You know iMac is one major player in the desktop PC market, where the competitors are not exactly growing. Apple is still on growth track with the all-in-ones.

It is not just the iMac that is in this advantageous position, we have the MacBook Air following suit. Read on to find out why.

Timing. Apple got that one right, as always.

The iMac was there in the picture long before the all-in-one form factor became popular. At that time competition was about separate towers and monitors.

All-in-ones had fewer customization options and no opportunity to really get into the high-performance range of personal computing. But 14 years later, the iMac has the lion’s share in the growing area of desktop computing.

Bloomberg reports that the iMac accounts for 32.9 percent of the all-in-one desktop market, which itself grew to 39 percent over the course of 2011 to 14.5 million shipments worldwide. DisplaySearch believes that the market will reach 23.3 million units by 2014, and Apple looks likely to lead the pack, since its next-closest competitor is Lenovo, with 22.7 percent of all-in-one sales.

Apple’s initial designs may not be a big tick, but what it does is pave the way for the best. The G4 Cube formed the groundwork for the Mac mini, which succeeds as an HTPC and an inexpensive Mac desktop option.

The early MacBook Air, which was expensive, somewhat underpowered and mostly admired from afar, paved the way for the current generation of sleek, fast, awesome general-use machines. Apple worked out its ultraportable teething issues early.

And the first iteration of the MacBook Air meant Apple was ready to come back cheaper, faster and stronger. Now, competitors are desperate to come up with something like the Air.

Intel is also prompting them to venture in, but the market is still in favor of Apple. And looks like it is not even close to changing.

Going by all this, it seems the iMac and the Air will be really exciting products from Apple to look forward to in the coming years.

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