Will Windows’ Superphone be Super? …Expensive?

January 6, 2012, By George Lang

It will take a while to find out, but regardless of price, the Windows Phone 8 “Superphone” will be a force to reckon with this time next year (currently set for release at the end of 2012). The accidentally on-purpose, inadmissible leaks from slick media’s Wile eCoyote (our name for Microsoft’s dropsy, but coy press strategist) have already caused a speculative stir which has reached legendary proportions, a full year prior to its unveiling.

Who will make it? What will it look like? How much RAM will it have? Whose cell towers will it talk to? Will it house a multi-core processor? Will it defeat the big Apple? …all, unanswerable questions at the moment. One thing is for sure however, Superphone will be dancing with the presumably-illustrious Windows Phone 8 operating system (OS). Until then, we must tango with various iterations of Windows Phone 7.

The first smartphone was Simon, designed in 1992 by IBM using the old GEOS OS of Commodore fame. Since then, the overwhelmingly popular OS for smartphones has been Symbian. This has been rapidly changing to the iPhone iOS system since 2007; and, more recently to the open Linux-based, Android OS backed by Google.

The third player in the mobile market is Microsoft’s Windows Phone, which began originally in handheld devices as Windows CE and Windows Pocket PC. This was replaced by the Windows Mobile OS and is currently known as Windows Phone 7. Windows Phone 7.5, better known as Mango, was released last September.

Windows Phone 8 (codename Apollo) Superphone promises to be brought to you first by one of the current Windows smartphone manufacturers: Dell, HTC, Motorola, Nokia, Samsung, or LG.

Competing head on with the upcoming Apple iPhone 5, Windows Superphone will probably be released nearly six months after it. How this pans out for the smartphone consuming public is anybody’s guess at this point. However, it is certain to compete for feature-rich quality as well as pricing: at the highest, there will be Apollo. Expect fierce pursuit from Microsoft and its partners for Apple and Android market share.

At the lowest price level there will be the intermediate Tango version of the Windows Phone.  We leave you with a humorous old video reminder of what happens when fierce pursuit becomes too hotly contested!

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