Intel Cedar Trail Silicon to Boost Performance of Netbooks

January 3, 2012, By Sanjeev Ramachandran

Speed is one thing that will come along with the new netbooks that will ship with the all new Intel Cedar Trail silicon.

More precisely, there will be an 18 percent better overall performance, including a two-fold increase in graphics speed while maintaining long battery life, according to Intel.

As you know, high-end productivity has not really been the USP (Unique Selling Point) of netbooks. They are known for power efficiency, not speed or the ability to support tasks like photo editing or demanding games. Windows 7 based Netbooks that are priced below $400 generally come with 10-inch screens, weigh under three pounds, and boast up to ten hours of battery life.

But despite all the pros, market demand for netbooks is on a downward slope, at least in the US, much because of Apple’s iPad and of course the latest Kindle Fire from Amazon.

These tablets, iPad in particular, offer a solid Web browsing and media consumption experience. So customers do not need a netbook when something smaller does the job even better.

Although there is a decline in netbook sales in the U.S., Western Europe, and Japan, the netbook is gaining traction in emerging countries, according to Mark Miller, a marketing executive for netbook processors at Intel. He added that there is a long-term sustainable business driven primarily by these emerging markets.

Hewlett-Packard, Asus, Lenovo, Samsung, and Toshiba are all slated to ship new netbook models in January or early next year. We are trying to show that netbooks have pockets of interest and momentum, Miller said.

Intel has more in store, including a single core Medfield chip for Android tablets and smartphones, plus Clovertrail, which according to Miller is a vehicle for Windows 8 tablets and hybrids.

© 2008-2012 - All rights reserved | Privacy Policy