SMBs Going for Tablets; iPad Still the Most Preferred

December 30, 2011, By Sanjeev Ramachandran

Apple iPad 3 may not have arrived at the market. But studies, and history, indicate that it might just be a big hit not just among the individual customers, but also with the business folk.

A survey conducted by the NPD shows that tablets are set to be a hit with small- and medium-sized businesses in 2012. Well, you see, iPad is the synonym for tablet.

73 percent of the SMBs with fewer than 1,000 employees said they intended to buy tablets over the next 12 months, and most of them said they would be buying iPads specifically. SMBs plan to invest $21,000 on average over the next year overall, that converts to a pretty good amount of profit for Apple.

On an average, bigger SMBs intend to spend around $39,000 on tablets in 2012. 89 percent plan to get new tablets, which is 8 percent more than Q2 2011.

Also 95 percent plan on spending as much or more as they currently do on tablets through the New Year. The survey did not have specific numbers on iPad, but VP of Industry Analysis, Stephen Baker, says the iPad, just as in the consumer market, is synonymous for tablet in the business market.

He also said that iPad’s position as a preferred tool among larger firms is an important indicator that Apple is gaining traction far outside its typical consumer space. Apple does really well in the business space, with iPhone and iPad being the hot favorites. This means a great new year ahead.

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