Apple Not at Their Best in Europe, Post-iPhone 4S

December 24, 2011, By Sanjeev Ramachandran

Until the iPhone 4S was released after so many rumors and speculations, the market share for Apple was not exactly on a growth track.

But now that iPhone 4S has arrived to save the day, Apple is back on track. But all is not well everywhere.

New data from Kantar Worldpanel ComTech says that Apple’s iPhone 4S has propelled Cupertino’s smartphone share back to growth in many markets, including Britain.


But in other parts of Europe, including France, Germany, Italy and Spain, the iPhone 4S has not managed to improve the figures. The reason is sort of obvious; as Kantar Worldpanel ComTech global consumer insights director Dominic Sunnebo says, it could be the increased price sensitivity in European countries.

Economists predict that the euro zone group of countries is on track for another recession following a period of brief recovery. And here, Android with relatively less price points and more variety, has gained out of Apple’s disadvantage in the market.

Apple’s share in the US rose to 36 percent in the most recent quarter, up from 25 percent during the same time last year. In Britain, their share was up from 21 to 31 percent year over year. But in France the share went down from 29 percent to 20 percent, and in Germany it was down to 22 from 27 percent compared to the previous year.

The iPhone 3GS, with a comparatively lower cost than the iPhone 4S, might help Apple gain more in this time of economic crisis.

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