Nokia Says Youth Looking Further than iPhone and Android

December 15, 2011, By Sanjeev Ramachandran

Things happen in the smartphone space. With the Android and iPhone pretty much dominating the market, Nokia is planning to impress the people with something different.

Firstly, Niels Munksgaard told Pocket Lint in an interview that the youth are fed up with the iPhone and are not happy with Android either. Here is what the director of Portfolio, Product Marketing & Sales at Nokia Entertainment Global, said:

“What we see is that youth are pretty much fed up with iPhones. Everyone has the iPhone. Also, many are not happy with the complexity of Android and the lack of security. So we do increasingly see that the youth that wants to be on the cutting edge and try something new are turning to the Windows phone platform.”

He went on to say that the marketplace is a sea of sameness, and thus it is difficult to impress those who are looking for a new phone. What is the different experience that Nokia wants to deliver?

According to Munksgaard, it includes offering services like Nokia Mix Radio, which gives users music out-of-the-box without having to sign up to anything or pay costly fees each month. The music, the mapping and the design of the Nokia Lumia 800, Munksgaard believes, will bell the cat.

He also hinted that the Nokia music service could have increased coverage. And it looks like there will be more speaker solutions from Nokia in the future.

Nokia would prefer a wireless transfer than a docking station, said Munksgaard, confident that as the Windows Phone ecosystem grows, third party docking station makers will support Nokia. But have the youth really had enough of iPhone and Android?

[Editor’s note: To “bell the cat” refers to accomplishing a difficult task.]

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