Microsoft in Bid to Lure Developers; will Take Less from App Sales

December 8, 2011, By Sanjeev Ramachandran

Microsoft first discussed the online marketplace, which would give customers the ability to buy applications from their PCs or tablets, at their Build developer conference in Anaheim in September.

Now, in an attempt to lure developers, Microsoft has said they will take 30 percent of application sales revenue, like Apple and the others, from programs sold at the Windows Store, the app marketplace that will be built into Windows 8.

But Microsoft will take only 20 percent once an app makes more than $25,000. So, that is one major attempt to lure developers.

Microsoft will also give developers tools to create a variety of pricing models, offering consumers free, as well as paid versions. They can also create versions of an app that end after specific periods of time.

Developers can use Microsoft’s tools or their own subscription and payment mechanisms, according to Antoine Leblond, a corporate vice president of Windows Web Services.

The store has white background, and Metro-style tile interface. Users can demo the app before buying. Leblond said trials work well for paid apps.

Microsoft will also offer the app marketplace around the world. Leblond said it will support more than 100 languages in 231 different markets.

The store will open when Microsoft launches the beta of Windows 8 in late February 2012.

App submissions for the beta will be by invitation only. Microsoft set the price point for apps in the store at $1.49 to $999.99.

The marketplace will offer Books and Reference, Entertainment, Games and a whole lot more. And, the store will offer up personalized recommendations based on previous purchases.

It could turn out to be hugely beneficial for Microsoft, with IDC estimates that 433.5 million PCs will ship a year after Windows launches.

The platform would be used on a significant part of the numbers, so will the Windows marketplace.

Going by what Leblond  said, the company going to give us a bigger bite of the apple. What do you think?

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