RIM OS Re-Branded as BlackBerry 10

December 7, 2011, By Sanjeev Ramachandran

RIM has been slapped a temporary restraining order by the United States Federal Court. The Blackberry maker has been blocked from using the BBX trademark.

The ruling comes in favor of BASIS International who use the same name for its software. But the RIM folks were quick on the take and during the BlackBerry DevCon Asia, they announced the new name.

From hereon, the company’s new smartphone and tablet platform will be called BlackBerry 10 (quick and simple!). Well and good they did it sooner, or the company would have found itself short of a few pennies.

Initially RIM had refused BASIS International’s request to stop the infringement at the DevCon. That resulted in BASIS filing for the TRO.

The court found that: “The BBX mark is identical to the mark which RIM is allegedly using to present its BBX product (TRO page 8).” and “despite the fact that the two companies are not direct competitors, the parties’ respective BBX products are highly related and target the same class of consumers, that is, business application software developers (TRO page 9).”

So in the end, RIM’s products, both the tablet and smartphone, get a unified platform to work in, regardless of the name. Maybe that might make the devices a little better at multitasking and media support.

Now all we need to know is when the new platform equipped devices will roll out. Most probably in March, but the company hasn’t given any clue.

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