Huge Black Friday Sales Fail to Cheer PC Makers; Still Wary of Crisis

November 30, 2011, By Sanjeev Ramachandran

If you thought the amazing sales numbers this Black Friday recorded were more than enough to paint a rosy picture to the troubled PC industry, think again! For, PC manufacturers are still not convinced that the demand will see an upsurge in the near term.

If you haven’t yet heard as yet, total purchases on Black Friday were made to the tune of $11.4 billion. That is a clear rise of 6.6 percent compared to the previous year.

However, PC players aren’t a happy lot. They see the huge Black Friday sales as just as an aberration stemming from holiday promotions and low prices.

Players still believe that the economy in the US is yet to get on the recovery path, pointing out that the demand on Black Friday was mainly due to vendors slashing prices.

Going by what the top bosses at Acer feels, the increasing demand on Black Friday needs to be attributed to vendors offering notebooks and tablet PCs at rock bottom prices.

Buyers are believed to have seen the devices as perfect gifts. It now needs to be seen whether the demand will last till end of December to conclude whether the demand factor exists.

With the PC demand scene not very flattering, manufacturers like Acer and Asustek had dropped their tablet PC and notebook prices for the year-end holidays in their bid clear excess inventory.

Manufacturers hope to see the economic scene move to better terrain, away from the crisis track. But as of now, no one is willing to see any hope of PC demand surging as the US and European economies are still reeling under crisis.

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