Google Heads Up Search Shares

November 14, 2011, By Sanjeev Ramachandran

The search engine warfare is back on, with the latest ComScore search numbers. And, the winner is Google (not surprising).

The results compared the search engines with their stand in October as compared to September.

Google rose about 0.3 percent from Yahoo, which is powered by Bing, while Microsoft hooked up 0.1 percent from Ask.

The chart posted down below clearly reveals the numbers through the months. It shows the market share from November 2010, all the way through August 2011.

Though Google experienced a slide in August, the search giant has risen ever since.

On the other hand, while Yahoo and Bing combined peaked up in August – they have been sliding ever since.

If the current state of affairs is to continue, then by December, we will see Google back to where it was a year ago. And, that means back to 66 percent.

And while Google reigns, it would be lucky for Bing and Yahoo combined to have scrapped up more than 30 percent. Microsoft’s online business last year saw the company splurging a massive $5 billion.

That figure discloses the $2.5 billion they lost on revenues of $2.5 billion. A majority of that money is going in for the research and development on Bing and managing the Yahoo deal.

Since the software giant was only pushing out a few tenths of a percentage point in gains every month, the amount of money spent looks ugly. Moreover, since the graph is on a decline, the expenditure looks even silly.


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